Marketing is the process of doing market research to sell products and or services to customers to promote them through advertising to increase their sales results.
1. The strategy underlying sales techniques, business communication, and business development.
2. Integrated process through which firms build strong customer relationships and create value for their customers and for themselves.
3. Marketing used to identify customers, to satisfy customers, and to keep the customer. With the customer as the center of activity, which concluded that marketing management is one of the main components of business management.
Marketing evolved to meet the stasis in developing new markets caused by a mature market and overcapacities within 2-3 last century. Implementation of marketing strategy requires effort to divert their attention from production to the felt needs and desires of customers as a means to remain profitable.
The marketing concept states that the achievement of organizational goals depends on how knowing the needs and desires of target markets and deliver the desired satisfaction. It is proposed that in order to meet organizational goals, organizations must anticipate needs. and satisfy the desire of consumers and more effective than the competitors.
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